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JCN Hong Kong Optical Fair Opens to Record Exhibitor Numbers

Posted by on Nov 9, 2012 in Future Trends, Latest News | Comments Off

JCN HONG KONG OPTICAL FAIR OPENS WITH RECORD EXHIBITOR NUMBERS (JCN) – 20th Edition Features Largest Brand Name Gallery The 20th HKTDC Hong Kong Optical Fair opened today with more than 620 exhibitors from 22 countries and regions participating, a new exhibitor record. The fair continues through 9 November at the Hong Kong Convention and Exhibition Centre (HKCEC). Among the exhibitors is first-time participant Turkey, while France has set up its first country pavilion at the fair. Three new product zones – Diagnostic Instruments,...

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A smartphone in your glasses?

Posted by on Oct 26, 2012 in Eyeware Advances, Future Trends, Latest News, vision to reality. | Comments Off

A glimpse at the future? A smartphone in your glasses (Phys.org)—No need to turn to your smartphone to check the time, look at your agenda or the weather forecast, read a text message or map a route in an unfamiliar city. All this information, and much more, will soon be displayed on the lenses of “augmented” glasses via a mini-projector placed on the frames – and on the condition that you’re also wearing a specially designed pair of contact lenses. EPFL scientists in the Laboratory of Photonic Devices are currently...

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Eyecare Professional Magazine October

Posted by on Oct 10, 2012 in Eyewear Advertising, Eyewear Marketing, Latest News, Optical Marketing, Optical News and Promotions, Optical Publications, What's New in Optical | Comments Off

CLICK HERE TO VIEW THE DIGITAL VERSION OF EYECARE PROFESSIONAL MAGAZINE FEATURES Affordable Eyewear Stay ahead of the challenging economic climate by offering affordable, quality eyewear… The Burden of Experience Move your practice forward by letting go of the way things have always been done… Adventures in Sales Prevention Various examples of what not to do if you want to increase sales at your practice… Online Review Websites Make your presence known on fast growing websites like Yelp and Foursquare… Interview: Ear...

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Creative Minds behind Ed Hardy

Posted by on Sep 8, 2012 in Cutting Edge Marketing, Ed Hardy, Ed Hardy eCommerce Store, Eyewear Advertising, Eyewear Marketing, Latest News, Optical Marketing, Services, vision to reality. | Comments Off

Creative Minds behind Ed Hardy

Revolution Eyewear/Ed Hardy E-Commerce Site by Dave Seidler (Chicago, IL) shows how an eCommerce / on-line marketplace can really extend the brand image of a product. And while independent eyecare practitioners tend not to spend too much time, expense on developing their own brand — it really is critical for the long-term longevity, sustainability and general awareness of your practice or product. If you are not analyzing your competition as part of this process — We Can Help. Build a brand and experience for your clients and...

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Movies Make Great Eyewear Art

Posted by on Sep 8, 2012 in Eyewear Advertising, Eyewear Marketing, Latest News, Optical Marketing, Services, vision to reality. | Comments Off

Movies Make Great Eyewear Art

I don’t know if you have ever visited Behance, being a creative agency of artists, designers and creative individuals — we view it a bit; Behance is a website where creative people can post their crafts, art, campaigns and just cool designs, illustrations, creations from professionals, students and craftsmen alike. If you are a creative type and want others to see your work, join Behance for free. You can use Behance to tie directly into Facebook, Twitter and/or LinkedIn. These movie inspired posters came from Romania based Adrian...

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“Cutting Edge” Eyewear Advertising

Posted by on Sep 6, 2012 in Cutting Edge Marketing, Eyewear Advertising, Eyewear Marketing, Latest News, Optical Marketing, Oxydo, Oxydo.com, vision to reality. | Comments Off

“Cutting Edge” Eyewear Advertising

This campaign is from Oxydo shows that non-traditional can get great impact. Take a look we’d love to hear your opinions. The design style is somewhat of a throwback to contemporary art. It certainly caught our eye and while it may not be right for every brand or market, it is an effective, eye-catching way to get a consumers attention. Regardless of how you feel about the approach, it is undeniable that the Ads draw attention. Certainly a likely throw back to Picasso’s cubism style but modernized with a flare for fashion. These...

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FREE WEB ANALYSIS

Posted by on Apr 18, 2012 in Optical Marketing | Comments Off

Optipendence offers a FREE WEB ANALYSIS for your current internet presence. If your site is more than a few years old, chances are it isn’t formatted to todays Mobile Platform and standards. With variances in screen dimensions, Mobile and HTML 5 standards, CSS (Cascading Style Sheet), font and usage standards evolving over the years. It is important to remain at the forefront of the technological curve. We can help you analyze your current web presence, social media and mobile compatibility. All for...

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