Eyewear Marketing

Eyecare Professional Magazine October

CLICK HERE TO VIEW THE DIGITAL VERSION OF EYECARE PROFESSIONAL MAGAZINE FEATURES Affordable Eyewear Stay ahead of the challenging economic climate by offering affordable, quality eyewear… The Burden of Experience Move your practice forward by letting go of the way things have always been done… Adventures in Sales Prevention Various examples of what not to do if you want to increase...

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Creative Minds behind Ed Hardy

Creative Minds behind Ed Hardy

Revolution Eyewear/Ed Hardy E-Commerce Site by Dave Seidler (Chicago, IL) shows how an eCommerce / on-line marketplace can really extend the brand image of a product. And while independent eyecare practitioners tend not to spend too much time, expense on developing their own brand — it really is critical for the long-term longevity, sustainability and general awareness of your...

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Movies Make Great Eyewear Art

Movies Make Great Eyewear Art

I don’t know if you have ever visited Behance, being a creative agency of artists, designers and creative individuals — we view it a bit; Behance is a website where creative people can post their crafts, art, campaigns and just cool designs, illustrations, creations from professionals, students and craftsmen alike. If you are a creative type and want others to see your work, join Behance for...

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“Cutting Edge” Eyewear Advertising

“Cutting Edge” Eyewear Advertising

This campaign is from Oxydo shows that non-traditional can get great impact. Take a look we’d love to hear your opinions. The design style is somewhat of a throwback to contemporary art. It certainly caught our eye and while it may not be right for every brand or market, it is an effective, eye-catching way to get a consumers attention. Regardless of how you feel about the approach, it is...

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